Thursday, May 4, 2017

Kinetic Typography - Analysis


Kid President Peptalk 

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  1. 0:20 - 0:24 This example displays squash and stretch. When the first word, "like" is introduced it first stretches to fit the desired size and after the words, including "like", are spoke by the speaker, the words start to squash horizontal. 
  2.   0:03 Staging is presented in this time since the words are being enhanced using objects that are surrounding the font.  
  3.   1:26 - 1:28 Timing is displayed using a basketball. The object is being bounced on the words and as a result is uses timing to make the basketball realistic and more natural.
With all of the aspects that are displayed in the video, it makes it feel as if a child is presenting it and expressing his opinion. For example, when the font's are using staging they use homemade effects that look as if a children drew it and it makes the words feel important, but playful.